19
November
2025
|
03:00
Europe/Amsterdam

TransUnion Named a Leader in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions

Recognition reflects TransUnion’s ‘Completeness of Vision’ and ‘Ability to Execute’

TransUnion (NYSE: TRU) has been named a Leader in the Gartner Magic Quadrant for Marketing Mix Modeling (MMM) Solutions for the second consecutive year. Gartner evaluates providers based on their ‘Completeness of Vision’ and ‘Ability to Execute.’

“We feel strongly that being named a Leader for the second year in a row validates the impact of what we’re building,” said Brian Silver, EVP of Global Marketing Solutions at TransUnion. “Our investment in technology and focus on innovation are helping clients turn insight into action and drive measurable performance.”

TruAudience’s MMM capabilities enable brands and agencies to:

  • Use unified, SaaS-based tools for advanced MMM, attribution, and experimentation to optimize performance
  • Run scenario planning and complex analytics with clear, intuitive visualizations for KPI-specific insights
  • Accelerate in-housing through robust support programs, training, and high adoption of transformation initiatives

“Marketers today are operating in an environment rich with data sources, evolving consumer behaviour, and growing opportunities for ROI-focused growth,” said Natrajan Ramani, Head of TransUnion India Data Analytics Solutions (INDAS). “TransUnion’s MMM solution brings clarity by unifying advanced modelling, scenario planning, and experimentation into one ecosystem. It helps businesses understand the true drivers of performance, support decision-making, and plan and optimize investments with confidence. This recognition reflects the trust our clients place in our analytics and our commitment to turning complex data into actionable intelligence.”

Through the TruAudience suite, TransUnion delivers data-driven insights that connect analytics to action, helping businesses plan, measure, and optimize with confidence.

Learn more about TransUnion’s recognition in the Gartner Magic Quadrant and its TruAudience analytics solutions.

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About TransUnion INDAS (NYSE: TRU)

TransUnion is a global information and insights company with over 13,000 associates operating in more than 30 countries and territories, including India, where we operate as TransUnion India Data Analytics Solutions (INDAS).

Through our acquisitions and technology investments we have developed innovative solutions in areas such as fraud, marketing, communications, and alternative data. As a result, businesses and consumers can transact with confidence and achieve great things. We call this Information for Good® — and it leads to economic opportunity, great experiences, and personal empowerment for millions of people around the world.

For more information visit www.transunion.in